BEYOND THE BROCHURE
see it. feel it. book it.
Tired of endless brochures and generic FAM trips that barely scratch the surface? Beyond the Brochure (BtB) flips the script, bringing event buyers straight into the venues - no guesswork, no wasted time, just real, immersive experiences.
Venues
Buyers/ Suppliers
What is Beyond the Brochure
It’s a fresh, no-nonsense approach to FAM trips. Instead of cramming everyone into a conference room, we take buyers on a curated venue-hopping experience, where they get to see, feel, and experience event spaces in real life. Think of it as a city-wide open house for event planners - only with better food, insider destination tips, and zero sales pitches.
For Buyers (Event Planners, Corporates, Agencies, etc.)
✅ See 6 venues in a single day – cut down weeks of site visits into one seamless experience.
✅ Step inside, not just browse a PDF – get a true feel for the space, atmosphere, and service.
✅ Meet top-tier local suppliers – AV teams, caterers, experience providers, all in one go.
✅ Discover insider destination tips – the best restaurants, transport links, and hidden gems.
✅ Save time, make confident booking decisions – know exactly what works for your next event.
For Venues (Hotels, Conference Centres, Unique Event Spaces, etc.)
✅ Get 20 pre-qualified buyers inside your venue – no cold calls, just decision-makers ready to book.
✅ Ditch the exhibition stands – no more standing around hoping someone stops by your booth.
✅ Show, don’t tell – let buyers experience your space the way it’s meant to be seen.
✅ Be part of a curated city-wide itinerary – positioning your venue as a must-see destination.
✅ Maximise exposure & direct bookings – engage buyers in an authentic, meaningful way.
How it works
It's really simple...
Day 1
🚆 Mid-Morning: Travel to the central destination (city or town).
🍽 Lunch: Hosted at Venue 1 – experience the food, service, and space.
🏛 Mid-Afternoon: Guided tours of Venues 2 & 3 – see them in action.
🍸 Dinner & Drinks Networking: Hosted at Venue 4 – a relaxed evening to connect.
🛏 Overnight Stay: Hosted accommodation for the full experience.
Day 2
🥐 Breakfast: Hosted at Venue 5 – start the day right with great food & insights.
🏛 Mid-Morning: Final stop at Venue 6 – one last chance to explore.
🚆 After: Travel home, armed with everything you need to book with confidence.
And the best part?
We’re not just shuttling you from A to B - we’re bringing the destination to life along the way! Onboard, you’ll meet local legends - from craft gin distillers to experience providers - who will give you the inside scoop on what makes this place unforgettable. Expect surprises, stories, and maybe even a cheeky sample or two.
Join Beyond the Brochure
Whether you’re a venue looking to get in front of decision-makers or a buyer keen to streamline your venue search, Beyond the Brochure is your shortcut to smarter, more impactful event planning.
📩 Get involved today! Contact us to secure your place.
